The Practice is a legendary agency with over 25 years experience working with the biggest brands in the world. They were in the midst of going through a revamp themselves and approached the That London Agency team to create both video graphics and music to accompany. They wanted to incorporate this video content for their personal PR and marketing efforts. The Practice wanted an 80’s retro approach, giving a nod to when advertising and marketing was at its peak.
For The Practice “we are leasing” concept the That London Agency approach was to create an arrangement of the song “dead eyes opened” by severed heads, with a slightly more modern approach. Because the imagery we produced was fast paced and symmetrical, the music followed suit and in true 80’s style. The 80’s were the beginning stages for electronic movement in all areas and so the idea was to create a piece that was angular and sounded like it was in a grid. Electronic drums and synthesizers were utilized heavily. The end result was a promotional video for the revamp titled, “we are leasing”. It is always great working with brands that have such a clear vision.