Google, one of the most prolific and forward thinking brands of our time was creating a customized case for the google nexus phone. The client wanted an arrangement of Nancy Sinatra’s “bang bang” (chinese version) but did not want to license the song. they didn’t want the distraction of English lyrics either to take away from the imagery. they were looking for something retro and vintage with an unusual instrumentation.
For Google “design your own case” campaign we produced a track to juxtapose a “French noir” aesthetic with a “hard groove” James brown vibe. The usage of horns and limited rhythm section elements created this effect, along with a repeated libretto (i.e. “c’est toi” in the song we produced). The end result was utilised online & for TV broadcast campaigns.