Hardy Amies is one of Britain’s most famous and well respected fashion houses. That London Agency feel Hardy Amies should need no introduction. But just in case you have been living under a rock all your life: Sir Hardy’s iconic designs have entered fashion history, whether dressing several generations of royalty, producing beautifully tailored menswear, or creating cutting-edge costumes for films such as 2001: A Space Odyssey.
Hardy Amies approached the That London Agency team to help them revitalise their brand for a 21st Century audience. Beyond excited to be given this opportunity, we got to work on a brand evolution strategy has ensured the label which is still based at their famous 14 Savile Row address, was introduced to a whole new audience online and continues to flourish even today. What a brand!