Exxon, one of the world’s leaders in energy was looking for an inspiration musical accompaniment to an internal video for its shareholders. the goal of the video was to promote a greener and more economic approach to their energy enterprises. the video was also aiming to promote how the company gives back to communities around the world, especially in places such as Africa and South America.
For the Exxon Mobil campaign the That London Agency goal was to create a customized, inspirational song utilizing a diverse array of world textures that captured the places in the world Exxon gives back to. The objective was to portray progress and inspiration in the world. The pairing of electronic, world percussion/instrumentation, and pop melodies was our method of bringing this diversity to the song. The end result was for internal use given to the company shareholders.