What we did

Conde Nast for Victoria Beckham

Conde Nast and its internal agency 23 Stories was procuring a range of spring videos for different brands including Victoria Beckham's fashion line. Victoria’s line was being branded as super tasteful while still being affordable. 

What we did

The reference was Fiests “Mushaboom”, a very light and springy song. With this is mind the That London Agency musical approach was to take an indie pop attitude. Utilising live drums, synthesizers, and a bit of light hearted piano touches… keeping it light and poppy without feeling too heavy and anthemic. The end result was an online campaign for Victoria Beckham.