Conde Nast and its internal agency 23 Stories was procuring a range of spring videos for different brands including Victoria Beckham's fashion line. Victoria’s line was being branded as super tasteful while still being affordable.
The reference was Fiests “Mushaboom”, a very light and springy song. With this is mind the That London Agency musical approach was to take an indie pop attitude. Utilising live drums, synthesizers, and a bit of light hearted piano touches… keeping it light and poppy without feeling too heavy and anthemic. The end result was an online campaign for Victoria Beckham.